Whether you decide to hire a professional to do your marketing or branding (you absolutely should), or you want to take a crack at it yourself, here are some tips to help you be successful.
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With so much cross discipline work these days, that line is continually muddied. Many graphic designers are artists as well, being trained in "traditional" arts.
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Creating a buyer persona is your road map for your business. It's basically your running answer for "What should I do to market this new item?". "What should this Instagram post look like?". well the answer of course is, what would my buyer respond to? So, let's get to work.
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Last month I wrote a blog post about the horror stories I'd heard from people after working with graphic designers. My post not only discussed my frustration with bad graphic designers burning their clients (and casting a shadow on all of us who are professional and work hard), but also offered some advice on how to find a trustworthy designer. It also offered advice on how to avoid being that designer.
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Yes, we're creatives and there's a lot of baggage that comes with that, but if we're putting ourselves out there as a service, that's exactly what we need to provide.
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Every designer and developer has a go-to set of tools and software that they use to get the job done. I thought it would be fun to share some of my staples, and maybe hear about some of yours. Maybe you can find something new!
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Diversity has a deeper meaning than just "team building exercises", or making sure that you hire the first non white face that walks through your door.
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