Whether you decide to hire a professional to do your marketing or branding (you absolutely should), or you want to take a crack at it yourself, here are some tips to help you be successful.
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Diversity has a deeper meaning than just "team building exercises", or making sure that you hire the first non white face that walks through your door.
Read MoreWhen it comes to marketing - it's nearly impossible to completely hit bulls-eye. Because of differences among and even within demographics, most of your effort is doing the legwork and research and making an informed decision based on what you learned.
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