Good design creates messages. Great design creates memories.
I help organizations and individuals turn a jumble of Post-it notes and scrap paper into clear, thoughtful designs that people just get.
For the past decade, I've helped nonprofits, businesses (large and small), and community organizations communicate more clearly. Brand identities and marketing campaigns have played a large part, but this also includes presentations, publications, nationwide outreach materials, and trade-show graphics. I’ve also been on billboards, a jumbotron, and all the way to Carnegie Hall!
My path to design was more of a zig-zag than a straight line, but that’s given me a unique amount of experience. Along the way, I picked up a mix of business, customer service, and creative experience that influences how I approach every project. Empathy, curiosity, and genuine collaboration aren't just abstract ideas; they're part of the process. They help me build better relationships and create work that connects with the people it's meant for in unexpected ways.
Even though my work has appeared in some of the largest places, my heart has always been with the people and organizations doing meaningful work on the ground to support and connect with their communities. I believe good design shouldn't just be for whoever has the biggest budget. Everyone deserves for their message to be out there.
I don't believe in making work that only looks good in a portfolio or on the ‘gram. (It should absolutely do that, though.) I care about work that helps people understand who you are, what you do, and why they should pay attention. Every project starts with strategic thinking, marketing experience, and a focus on connecting with the people you care about connecting with. Where it ends is something we can all be proud of.
And you shouldn't have to take out a mortgage to make that happen.
A quick note for nonprofits:
Nonprofits are key for community support and care. My first creative break (outside of college) was for a nonprofit, so I have a soft spot for them. I offer discounted rates for nonprofits whenever I can, and in some situations, I'm happy to barter or exchange services if that’s an option that will work better.
What do you do, Jess?
A little bit of everything! The more helpful answer is that I design full visual systems that help organizations and individuals communicate clearly and authentically and connect with the people they serve and wish to serve. I have a lot of experience in all areas of creative work, but here are the areas I end up working in most often:
Brand Identity & Visual Systems
Marketing & Campaign Design
Presentation Design
Print & Publication Design
Who do you do it for?
Individuals and Groups
Sometimes you’re just doing your own thing and need an identity. Or maybe you’re a part of a club or community and want the same.
Environmental Graphics
Wayfinding Signage
Digital Marketing Assets
Complete Creative Strategy
Small Businesses
You don’t need an agency to have a solid brand. I help you build work that’s intentional, strategic and easy to build on.
Nonprofits
Mission-driven work should be seen, heard, and to touch as many hearts (and pockets, let’s be honest) as possible.
Selected work
How can we work together?
Brand Strategy
& Identity
Helping you make a strong, organized, and real brand with purpose and pieces that make sense.
Design & Creative
Thoughtful (and original!) visuals for any project you need. Yes, even for your bake sales and fish plates.
Education & Training
1:1 help with anything creative. That includes some common design programs, graphic design fundamentals, and just helping you brainstorm.
Ready to get started?
You don’t have to know exactly what you want before you reach out. Sometimes it’s much easier to make sense of what’s in your brain (or notebooks) after talking to someone. Me!