Creating a buyer persona is your road map for your business. It's basically your running answer for "What should I do to market this new item?". "What should this Instagram post look like?". well the answer of course is, what would my buyer respond to? So, let's get to work.
Read MoreLast month I wrote a blog post about the horror stories I'd heard from people after working with graphic designers. My post not only discussed my frustration with bad graphic designers burning their clients (and casting a shadow on all of us who are professional and work hard), but also offered some advice on how to find a trustworthy designer. It also offered advice on how to avoid being that designer.
Read MoreYes, we're creatives and there's a lot of baggage that comes with that, but if we're putting ourselves out there as a service, that's exactly what we need to provide.
Read MoreEvery designer and developer has a go-to set of tools and software that they use to get the job done. I thought it would be fun to share some of my staples, and maybe hear about some of yours. Maybe you can find something new!
Read MoreDiversity has a deeper meaning than just "team building exercises", or making sure that you hire the first non white face that walks through your door.
Read MoreWhen it comes to marketing - it's nearly impossible to completely hit bulls-eye. Because of differences among and even within demographics, most of your effort is doing the legwork and research and making an informed decision based on what you learned.
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