Winter Bike to Work Day

Bike to Work Day is a twice yearly event put on by Way to Go in partnership with DRCOG. The goal of the event is to encourage commuters to consider solo transportation - specifically using this day to travel by bike.

I was chosen for the event this year as the Art director and primary designer for the event. Collateral included posters, Valentine’s cards (since the event took place on Valentine’s Day this year), Stickers, patches, a design for the 16th street digital kiosk, a digital billboard near Speer and Arapahoe, and other interactive elements.

Below are some selected photos from the event.

Branding, Business, Design, Digital Goods, MarketingJessica HughesBillboard, advertising, special eventComment